About BSA

Dedicated To Growing Your Brand & Organization

We are a leading Outsourced Sales Agency committed to marketing industrial, safety, MRO and contractor supply products to the manufacturing industry through distribution. We are the Midwest’s premier independent manufacturers representative.

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Providing World-Class Outsourced Sales Services

We offer a professional sales force celebrating 35 years of sales and marketing success. We are large enough to provide complete coverage, yet small enough to offer personalized attention to each client – and we are fully committed to growing your brand!

BSA Proudly Offers Its Services to the Following States:

  • Connecticut
  • Illinois
  • Indiana
  • Iowa
  • Kansas
  • Kentucky
  • Nebraska
  • New Hampshire
  • New Jersey
  • New York
  • North Dakota
  • Maine

  • Massachusetts
  • Michigan
  • Minnesota
  • Missouri
  • North Dakota
  • Ohio
  • Pennsylvania
  • Rhode Island
  • South Dakota
  • Vermont
  • West Virginia
  • Wisconsin

Positively Impacting Your Bottom Line

Our model offers you an experienced, tenured sales force at a fraction of the cost of direct sales people. You get immediate entry into the marketplace, helping you to efficiently make the most of your sales resources and reach your full marketing potential.

Maximizing Your Market Penetration

Working with BSA will allow your organization to maximize its market penetration. Our long-term strategy is to grow our overall business by leveraging our existing, robust network of manufacturer relationships and to continue to look for alternative channels of distribution instead of adding more lines to represent. This is a winning strategy for both BSA and our manufacturing partners.

Harboring Synergistic Selling

We are selective in partnering with the brands that we represent. This is due to the power of presenting related products and solving multiple problems during one sales call. This system allows you, the manufacturer, to take advantage of having your products sold among other related items. When we sit down with a prospect, we can solve multiple problems with a single meeting. This makes both the manufacturer and BSA more valuable, not only to the end user, but also the product manager, distributor salesperson and other key decision makers who will influence buying decisions today and into the future.

Have additional questions about BSA, our outsourced sales capabilities or our current manufacturing partners?

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